ELERI WARD - There You Go

On Rotation: ELERI WARD "THERE YOU GO"

Eleri Ward, an American indie pop artist, released her latest single, “There You Go,” which might be best described as a fusion of pop and theatrical sounds. Known for her Sufjan Stevens-inspired indie folk takes on Sondheim’s classics, Ward pivots a bit with this track into a sound that features grandiosity with heavy emotions, thus introducing a new era in her artistry.

Lyrically, “There You Go” touches on gratitude, karma, and humility, but it’s not an easy listen as it demands attention and an open mind to fully grasp its message. Opening lines like “Pity, you wish that I would give so pretty, the way you get to live, but it hurts so bad when the world is ending” immediately challenge the listener and the repetitive lines of “There you go” create a hypnotic effect, making the track feel almost poetic in its structure. For listeners who appreciate poetry, the song’s wordplay offers a unique experience, blending grounded wisdom with a fantastical undertone.

Vocally, Ward’s range is notable. Her pop-infused tone can easily draw comparisons to Sabrina Carpenter, while her dynamic power might moreso rival Chappell Roan. Yet, there’s a theatrical richness and a cinematic quality to her sound that calls to mind Florence and the Machine or even Maggie Rogers. If you didn’t know before, it would come as no surprise that she has a background in musical theater, which perhaps is what lended her the precision and control in her vocal delivery.

Production wise, “There You Go” is all about layers. Built around a 5/4 time signature, Ward’s production and beat-making skills create a kaleidoscopic effect that feels expansive through every part of the song - intro, chorus, verses ect. The blend of synth textures, piano chords, and an unmistakable rhythm captures a sense of movement. The result is a song that feels multidimensional, which is a rarity in the often minimalistic "bedroom pop" genre dominating today’s charts.

All in all, there she goes - the declaration of Eleri Ward’s evolution, sharing that she is an artist unafraid to pivot. It’s fair to say that she has long held a respected place among the indie-pop vanguard, so this track might serve as a hint at the exciting directions her music will take in the future.